Several releases this week came from companies outside entertainment using film and sport to reach audiences. KFC says its "Avengers: Doomsday" menu with Marvel Studios is its largest global collaboration to date, covering 100 countries. Charging products company TESSAN premiered a documentary co-created with adventure athlete Jamie Leibert as the centerpiece of its Courage Charge campaign. ISO, a new talent firm, says it works with brands including Electronic Arts and Discord on creator campaigns.

Live events and venues also featured. Mohegan Sun announced a $30 million renovation of its 10,000-seat arena, and Beyond Monumental reported four course records and 28 Olympic Trials qualifiers at the Indianapolis Monumental Marathon. Elsewhere, iQIYI says its NadouPro AI platform was used to reconstruct a lost 1938 film. Under Armour reported lower quarterly revenue and revised parts of its fiscal 2027 outlook.